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Who We Are

About Us

Vienna's dedicated centre for Sino-European artistic dialogue.

1895
Xu Beihong Born
3
Flagship Programmes
1,200+
Festival Guests 2026
∞
Cultural Legacy

Our Mission

East–West Dialogue

The Xu Beihong Art Museum Europe is Vienna's dedicated centre for Sino-European artistic dialogue. Founded on the legacy of China's most celebrated modern painter, we present exhibitions, education programmes, and cultural events that honour the enduring connection between Chinese and European creative traditions.


Rooted in Vienna — one of Europe's great cultural capitals — we serve as a living bridge between communities, generations, and artistic languages. Our programmes range from youth competitions to landmark festivals at Hofburg Palace, each designed to inspire, educate, and unite.

Our Philosophy

"Art knows no borders. The brush and the canvas speak a language every culture can understand."

Xu Beihong Art Museum Europe
Xu Beihong Art Museum Europe · Vienna

What We Do

Three Flagship Programmes

Each programme embodies a distinct dimension of our mission — from civic community building to competitive arts and landmark cultural festivals.

01
Community
Zukunft Wien

A platform for Vienna's multicultural future — connecting professionals, artists and communities through lectures, archives and cultural clubs.

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02
Competition
Art Competition

The Xu Beihong Cup — an international art competition nurturing the next generation of artists at the crossroads of two great cultural traditions.

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03
Festival
Hofburg Arts

The Light of Future Arts — an annual cross-cultural festival at Hofburg Palace Vienna, uniting artists, institutions and diplomats from East and West.

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Our Vision

Building a Cultural Legacy

We aim to become a leading cultural force in Europe — driving innovation where classical art meets future technology, and where East meets West.

◈
Innovation

Blending classical aesthetics with AI and emerging technology to position Vienna as the capital of art innovation for the 21st century.

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Incubation

Establishing a Vienna Art Incubator — a living laboratory of masterclasses, residencies and cross-disciplinary collaborative projects.

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Sustainability

Championing ecological awareness and sustainable cultural practices, ensuring that our artistic legacy protects the world we leave behind.

Xu Beihong
Xu Beihong · 徐悲鸿 · 1895–1953

Our Namesake

Xu Beihong

Xu Beihong (1895–1953) was one of China's most celebrated modern painters, renowned for bridging Chinese ink tradition with European academic mastery. His iconic galloping horses became a symbol of national spirit and artistic freedom.


From 1919 to 1927 he studied in Paris, Berlin and Brussels — European years that profoundly shaped his art. His legacy is the founding spirit of everything we do.


Learn More About Xu Beihong →

Partner Organisations

Our Partners

UNESCO Club Vienna
Lead Partner · Festival
Sonata Cultural Education Exchange Association
Co-Organiser · Vienna
European Musicians Association
Performing Arts Partner
Chinese Culture Promotion Society
Cultural Partner
Xu Beihong Art Museum · Beijing
Founding Heritage Partner
Hofburg Palace Vienna
Festival Venue Partner